How To Select The Most Suitable Crypto Marketing Agency For Your Project

Investors are constantly looking for promising crypto projects to invest their money in. Such projects can only get to their watchlist when given proper visibility; however, many fail to achieve this goal due to flawed marketing procedures. How then do crypto projects gain such visibility levels?

While some projects adopt in-house marketing, others adopt services offered by a reliable crypto marketing agency. Although both options can be considered appropriate for you, the latter would save you money and time. However, there are several of them, and finding the most qualified agency for your project could be daunting — this article should be an eye-opener.

What Is Crypto Marketing Agency?

One of the goals of your blockchain project is to gain massive visibility but running the promotion yourself might make this unachievable. However, you could fast-track this process by hiring a trustworthy marketing agency to promote your products or services.

These agencies’ typical services include, but are not limited to, content marketing, social media marketing, online advertising, and email campaigns. They are a group of experts who analyze your project, create various marketing techniques, implement them, and also measure and track their performances.

Hiring a marketing agency for your cryptocurrency project implies entrusting them with your marketing activities. As a result, you should be aware of the benefits and drawbacks of working with a cryptocurrency marketing firm.

Pros Of Hiring A Crypto Marketing Agency

1. Tap Into Their Expertise

Almost all crypto marketing agencies have an online reputation to build or protect. As a result, the team is mostly made up of expert marketers who are dedicated to getting the best results for their clients. They understand the intricacies of the blockchain industry and can easily devise a strategy to approach such a market provided your products or services are appealing to the crypto community.

Your investment in marketing as a project is quite pivotal and hiring a reliable marketing agency could catapult your success. Left to you alone, you could make ill-informed decisions that can be detrimental to your project’s success — a great project with proper marketing equals success and vice versa.

2. Awareness Of Crypto Laws

Digital platforms like Facebook and Google have strict and dynamic rules that govern crypto advertisements. These rules and regulations are many and could be difficult for you to understand let alone implement in your marketing approaches. Of course, this is solely to discourage scams and false advertisements across these platforms.

Sometimes in 2018, a ban was placed on crypto advertising across these two platforms — Facebook & Google — and marketers had to resort to platforms like Telegram and Discord. Therefore, you should hire those with adequate knowledge of crypto laws.

3. Offer Quality Services

Here, “quality services” is a question of striking the right balance between marketing and technical competence. And because crypto marketing agencies are obliged to deliver top-notch promotional services to the brands they work with, they deploy the best possible tactics.

The services offered are geared towards attracting real crypto investors for your project. In addition to the other services, agencies incorporate influencer marketing — which has proven effective — as part of their approach to achieving their client’s goals in no time.

4. Attracts Value To Your Products

When crypto marketing agencies implement a viable strategy, they give the necessary exposure to your products which could lead to tons of sign-ups, downloads, registrations, or transactions with your token. As a result, you should consider hiring them when you need to reach a large audience.

You achieve very little when you adopt in-house marketing to reach a larger audience in most cases. But with marketing agencies, you’ve got nothing to worry about.

Cons Of Hiring A Crypto Marketing Agency

1. Blind Trust

Giving an agency total control of your marketing plans implies that you have to trust them with it. An agency would only divulge issues related to your products but not certain in-house activities. Due to the dynamic state of the crypto market, you should always seek clarity on specific things and obtain regular feedback regarding your products.

Scams and fraudulent activities are a trend in the crypto market. Every engaged individual or group has their way of going about it. So, you can’t be sure you’re not running into scams by selecting a random agency. Therefore, you need to vet such an agency before hiring.

3. No Checks & Balances

Even at its current market cap, the crypto market is considered new, and there are no bodies to put the existing marketing agencies to check yet. Of course, the absence of such bodies gives them control over certain things that make it difficult to assess the quality of services.

4. Relatively High Cost

Of course, you shouldn’t expect less regarding cost if you want to obtain great marketing results. Crypto marketing agencies have some advantages over the regular ones; these come with extra charges for their services.

Before Hiring A Crypto Marketing Agency, Consider The Following:

While it is advisable to hire a cryptocurrency marketing firm for your products due to the savvy and aggressive nature of their marketing campaigns, you should conduct extensive research on such an agency.

Highlighted below are some metrics to evaluate the authenticity of a crypto marketing agency.

1. Experience/Portfolio

You don’t want to be the first paying client of any agency! So, you should scrutinize their portfolio and look into their case studies or testimonials; if available on the agency’s website — if they are confident and proud of their achievements, such information should be publicly available.

Each case study on their website should be for a specific client and include the results of their projects. Examining their case studies will give you an idea of what to expect if they should work on your project. However, you must ensure that the data presented in their case studies corresponds to your goals.

While they could fabricate these results, you can reach out to the previous clients to confirm the ingenuity of such data if possible. Both happy and sad clients are more than willing to share their experiences. However, a report like this is concise and shouldn’t take forever to assess.

2. Team Dynamics

Agencies range from small, and medium to large sizes. Hiring an agency with a reasonable number of employees would give your crypto projects good service coverage compared to hiring a small team. You should expect a part if not all of the services outsourced when you hire a small-sized agency. While this isn’t an issue, it indicates they understand their strengths and weaknesses.

However, you should be aware of both their in-house and outsourced services. When working with an agency that outsources some of its services, you want to ensure they are working with the most reliable partners. You could also run a background check on the team members by looking them up on professional networking websites like LinkedIn.

3. Services, Pricing & Budget

The prices charged for marketing services vary. And are dependent on the specialization and expertise of the concerned agency. You could obtain information on pricing on the agency’s website or contact them to get a quote and see if it aligns with your budget.

However, you must ensure that their services are not overpriced and they’re not attempting to just profit from you. Are you receiving value for your money? From their interactions with you, you can tell if they care about the success of your project, its goals, and your team. Any slightest indifference could be an indication to back out.

4. Flexibility

The blockchain industry keeps evolving which affects how crypto marketing is done. A good crypto marketing agency can adapt its strategies to these constant changes in the industry. Such an agency keeps up with current industry trends and ensures that your business is non-compliant with crypto laws at no point.

Moreover, you could ask for directions on where they obtain their updates and the latest crypto news that could affect your business. Any reliable crypto marketing agency should be willing to give such information to their clients.

Conclusion

When searching for the best crypto marketing firm, you want to ensure your project is in competent hands. As a result, you should collaborate with a top crypto agency that has an adequate team to deliver outstanding results for your promotional activities.